Case Study: SGS Dental at Expodental IFEMA Madrid

Q: How did the stand design reflect SGS Dental’s brand values?

The design utilized a "clean, modern, and honest" aesthetic to mirror Swiss precision. Specifically, we incorporated glass-inspired elements to physically represent the brand's commitment to transparency, while the open layout showcased their focus on quality and accessibility.

Q: How was the exhibition space organized to manage visitor flow?

The stand was divided into three distinct functional zones to prevent crowding and ensure a logical journey: Product Displays: For browsing the Swiss implant systems. Live Demos: For interactive, hands-on engagement. Private Meetings: A dedicated area for confidential business discussions.

Q: What multimedia features were integrated into the stand?

We installed large multimedia walls and screens throughout the space. These served as a central hub for storytelling, allowing SGS Dental to present their full product range through clear, engaging digital content that captured the attention of passersby.

Q: What steps were taken to ensure the project was environmentally responsible?

Sustainability was a core requirement for this build. Our solution included the use of eco-friendly materials and energy-efficient LED lighting . These choices not only reduced the environmental footprint of the exhibit but also aligned with SGS Dental’s commitment to responsible design.

Project Overview

This project took place at Expodental IFEMA Madrid, where SGS Dental, a trusted name in Swiss implant systems, wanted a custom exhibition stand that looked clean, modern, and honest.

Client Objective

SGS Dental wanted a stand that showed their values of precision, quality, and transparency. They asked for:

Three clear zones for product displays, live demos, and private meetings
Multimedia screens to present their full product range
A design that felt open, sustainable, and true to their brand

Our Solution

We created an exhibition stand with a bright, simple look that instantly draws the eye. Large glass-inspired elements helped express the idea of transparency, while the layout made it easy for visitors to walk through each area without crowding.

To support sustainability, we used eco-friendly materials and energy-efficient LED lighting. Every detail—from the structure to the finishes—was built to reflect SGS Dental’s commitment to quality and responsible design.

Key Deliverables

A custom stand with premium, high-quality construction
Large multimedia walls for clear and engaging product storytelling
Sustainable lighting and materials that match SGS Dental’s brand values
Full turnkey exhibition stand services, including installation and onsite support

Trusted Worldwide

Adam Expo Stand Solutions Manage, Design, Produce & Build Exhibition Stands in Europe for Worldwide Clients

Real Reviews,
Real Results

Celebrating Successes Shared with Our Partners

AdamExpo Stand is very reliable and the company provides excellent service and high quality graphics for our stand on CPhI 2018, Madrid. All details were considered before designing the graphics, Adam is very patient answering our questions. We would like to cooperate with Adam for the next exhibition in Europe. Good job!

David ZhangMarketing Manager, LEAPCHEM CO. LTD.

Adam and his team manufactured and build up the perfect stand for us. We were looking for something modern and eye-catching to participate in the Hospitality Innovation Congress at IFEMA and we definitely got it. The stand was well done, it was just as we wanted it and it remained perfect during the three days of the event. The best part without a doubt was the communication with Adam: he was always aware of the stand, he kept us informed of each step even though we were in another city.

Mariana ClavelCommunications Manager, TILLER SYSTEMS

It was our first event in Madrid and I was looking for a reliable supplier. Thanks to Adam ExpoStand our stand looks fantastic and we have had some great feedback from it so far. I am personally very happy with the level of service and support I received and the understanding of what I wanted to achieve. Adam and his team really went the ‘extra mile’ to help us get it right, I definitely recommend their service as the offer both quality and value. Again great job!

Dimitry Ah-YuMarketing Executive, MAUREVA LTD

Adam Expo Stand was excellent in converting our ideas into fantastic reality. Their attention to detail, willingness to listen to our needs, and support throughout the show allowed us to focus on our objectives of the show. Our visitors to the stand were impressed with the professional and welcoming appearance. We have already contracted with them for the next Exhibition.

Joe AlviteDirector International Business Development, L3 ESSCO

Frequently Asked
Questions

How did the stand design reflect SGS Dental’s brand values?

How was the exhibition space organized to manage visitor flow?

What multimedia features were integrated into the stand?

What steps were taken to ensure the project was environmentally responsible?

Case Study: SGS Dental at Expodental IFEMA Madrid