Case Study: Just Juice & Lost Vape at Vapexpo Madrid

We implemented a symmetrical "mirror" layout that physically divided the booth into two equal zones. By using distinct color palettes and specific branding for each side while maintaining a unified architectural structure, we created a balanced "co-headliner" feel. This allowed Just Juice’s vibrant liquid branding and Lost Vape’s sleek hardware aesthetic to coexist without competing for attention.

While both brands belong to the same industry, their sales approach differs. We designed specialized custom counters:

• For Just Juice: Open areas focused on visual flavor storytelling and high-energy engagement.

• For Lost Vape: Sleek, well-lit display cases that emphasized the technical craftsmanship and premium build of their hardware. This ensured that whether a visitor was looking for a new device or a new flavor, their experience was tailored and intuitive.

We used contrast lighting and LED zoning to define the boundaries. By using neutral, high-intensity overhead lighting to maintain a modern energy, we then layered in brand-specific neon and accent lights. This created a visual "handshake" in the center of the booth, transitioning smoothly from one brand’s vibe to the other while keeping the overall energy level high for the Vapexpo crowd.